Learn About Your Responsibilities as a Licensee
As either a manufacturer agent or an liquor agent / importer, you must follow the requirements of the Liquor Control and Licensing Act and its Regulations, and the specific terms and conditions of your licence - what your responsibilities will be as a licensed agent.
Among other things, these terms and conditions state that:
You may not sell liquor to anyone.
You may not offer or give money, gifts, rewards or remuneration to licensees who carry your products.
You may not provide items, products or services to other licensees that are necessary to the operation of their business.
You may not pay any portion of a licensee’s advertising costs, or advertise a licensee’s entertainment line-up, drink specials, or menu items.
- You may not provide or pay for entertainment in a licensed establishment.
You may sponsor adult-oriented events, activities and organizations - a sports tournament, for example, or a jazz festival - but must notify the Liquor Control and Licensing Branch if the event involves a licensed establishment.
If you are offering samples to customers at a licensed establishment or licensee retail store (private liquor store), you must buy the product(s) being sampled directly from the licensee, and both you and the licensee must keep your receipts.
You must keep all records of your sales and purchases for at least three years, and make them available to branch inspectors and investigators on request.
- You may not deliver liquor to licensees unless authorized by the Liquor Distribution Branch.
- You must post your agent’s licence in a prominent spot.
More detailed information about the terms and conditions is available in the Liquor Control and Licensing Act, its Regulations, and in the Brewer and Distiller Licence: Terms and Conditions and Winery Licence: Terms and Conditions.