Learn About Your Responsibilities as a Licensee
As either a manufacturer agent or an liquor agent / importer, you must follow the requirements of the Liquor Control and Licensing Act and its Regulations, and the specific terms and conditions of your licence - what your responsibilities will be as a licensed agent.
Among other things, these terms and conditions state that:
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You may not sell liquor to anyone.
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You may not offer or give money, gifts, rewards or remuneration to licensees who carry your products.
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You may not provide items, products or services to other licensees that are necessary to the operation of their business.
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You may not pay any portion of a licensee’s advertising costs, or advertise a licensee’s entertainment line-up, drink specials, or menu items.
- You may not provide or pay for entertainment in a licensed establishment.
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You may sponsor adult-oriented events, activities and organizations - a sports tournament, for example, or a jazz festival - but must notify the Liquor Control and Licensing Branch if the event involves a licensed establishment.
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If you are offering samples to customers at a licensed establishment or licensee retail store (private liquor store), you must buy the product(s) being sampled directly from the licensee, and both you and the licensee must keep your receipts.
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You must keep all records of your sales and purchases for at least three years, and make them available to branch inspectors and investigators on request.
- You may not deliver liquor to licensees unless authorized by the Liquor Distribution Branch.
- You must post your agent’s licence in a prominent spot.
More detailed information about the terms and conditions is available in the Liquor Control and Licensing Act, its Regulations, and in the Brewer and Distiller Licence: Terms and Conditions and Winery Licence: Terms and Conditions.
